Hi friend, I’m so glad you’re here!

If we haven’t met, I’m Emily Rochotte, social media manager aficionado and lover of all things content.

My foray into the world of working with wedding pros and creative small business owners began with an internship at The Knot that changed everything for me. It was when I knew I wanted to write. From there I began learning the ins and outs of WordPress in my online journalism class at Fordham University. Thanks to a fateful day of joining Twitter (my first social media) I replied to a tweet and landed an internship, turned first grown-up job, as the Assistant Editor of How They Asked. I spent the early days of my career crying happy tears while publishing couples’ proposal stories and keeping an eye on the then-emerging social media platform known as Instagram.

Ever since, I’ve found myself deeply immersed in the industry. From writing trend pieces for wedding magazines to managing social media coverage of runway shows at New York Bridal Fashion Week to helping wedding pros grow their digital presence with SEO and social content. 

I love writing any chance I get and getting the opportunity to tell a story about anything and everything. You’ll find my byline tied to articles covering a wide array of topics from coveted #TikTokMadeMeBuyIt products to best-of movie round-ups and even vacuum sales.