Your website’s blog should be booking you couples.
If you’re tired of relying on Instagram, vendor tags, or hoping your couples just magically find you, it’s time to put your blog to work.
Your future couples are using Google to plan their wedding. They’re searching for inspiration, planning guidance, vendor recommendations, and more.
But if your blog isn’t optimized, you’re missing daily opportunities to show up where they’re already looking.
The SEO Blog Buildout is designed specifically for wedding pros to turn your blog into a powerful visibility tool.
We’ll research what your ideal couples are searching, what competing vendors are ranking for, and create six strategic, SEO-optimized blog posts that showcase your expertise and help you appear in more searches year-round.
Blogging isn’t dead, it just needs to be done right.
What’s included in the SEO Blog Buildout?
Custom SEO Strategy – Built for How Couples Search
Wedding couples search differently than typical consumers — they want inspiration, answers, and vendor guidance.
Your SEO strategy includes:
- The exact keywords your couples are Googling
- What your competitors are ranking for
- Gaps where you can outrank them
- Blog topics that lead couples to inquire with you
- A repeatable SEO framework for all future posts
Six SEO-Optimized Pillar Blog Posts – Done For You
These posts are designed to attract engaged couples, not just random traffic.
Each blog post is:
- Keyword-targeted based on how your ideal client searches
- Written to showcase your expertise
- Filled with valuable information couples are actually looking for
- Structured to guide readers toward contacting you
These aren’t real wedding blog posts. They are informational resources built to be of service to anyone searching you before they inquire.
Fully Built Out on Your Website – Ready to Publish
No draft documents you manually have to upload yourself. All the work is done for you, all you have to do is hit publish. Whether you use WordPress, Showit, Squarespace, Wix, or another CMS, the blog posts will be completely built and optimized.
This includes:
- SEO-friendly headings
- Internal linking
- Mobile formatting
- Vendor credits if applicable
- Calls-to-action
- Images optimized for SEO
- Meta descriptions
Your posts will be polished, on-brand, and ready for couples to read.
80% of couples used couples found the wedding vendors they hired through Google search
Think Splendid 2026 Survey
You’ll walk away from the SEO Blog Buildout with:
- A custom SEO strategy built for your business
- Six high-quality, search-ready blogs
- Content that positions you as an expert
- Higher visibility for the keywords your ideal clients search most
- More inquiries from couples who already want what you offer
- A blog that finally works for you
- A system you can replicate for future posts
You’ll no longer have a “pretty” website with an empty blog — you’ll have a visibility engine.
Frequently Asked Questions
What do you need from me to start the Buildout?
After you book, you’ll be sent a detailed questionnaire to fill out, followed by a link to schedule an onboarding call. During this call we’ll go over your answers, and make sure we get logged into the backend of your website, Google Analytics, and your Google Search Console. From there, we will have the necessary data to run all of our analysis reports.
How long does it take to complete the SEO Blog Buildout?
On average, the blogs will be ready to publish about a month after our onboarding call. This timeline is heavily based on response time, timely content approvals, and when requested assets, such as images, are delivered.
When will I start to see results?
Blog posts are not an overnight search booster. On average, it can take three to six months to start seeing results from SEO efforts. Google Analytics will give you all the data you need to see on a regular basis how your blogs are performing.
Can these blogs help me rank for my local area?
Yes! Location-based keywords are a core part of your strategy. Each post is optimized to improve your visibility to your target market, especially if you are a location-based business.
Who provides the images for my blog posts?
You will provide the images based on our recommendations for photo selection. If you are new to business or do not have access to photos of past weddings you have worked, we will start by sourcing stock photos and come up with a plan to replace the content once more applicable photos are available. You must have photographer approval to publish the photos on your website.
What happens after the SEO Blog Buildout?
After the Buildout, there are two advised next steps. 1) Opting into one year of SEO Blog Buildout Support. For the following 12 months, we will run monthly analytic reports, summarize our findings for you, and make necessary updates to the blog posts to improve rankings based on the data. (Note: there will be a bonus offer on the Buildout confirmation page to add the Ongoing Support for just $99 for the year, available at this price only after checkout, regularly $399 for the year) and 2) Opting into one of our monthly blogging packages to continue executing the SEO strategy with more consistent content.